KUOM for Kids
At first, as many as possible of KUOM’s regular features were hastily revised to suit its new juvenile audience. Then gradually new and original program ideas were whipped into shape for production. As potential “filler,” Twin City music stores supplied record albums and individual records, on a loan basis, which would appeal to listening children. Other civic organizations were equally cooperative in supplying program material and suggestions. Twin City newspapers gave wide publicity to the daily children’s program schedule.
The University Administration, heartily back of the project, granted a large special appropriation to KUOM for its added costs. The station staff was greatly enlarged for the emergency period - writers, actors, engineers, and others were added.
